Page 178 - JOURNAL OF THE KRISHNAMURTI SCHOOLS

the journal of the krishnamurti schools no.25

(obviously) but equal as human beings, each of us with the same
level of access to the next level of evolution.
As an organisation, we urged ourselves to become the highest
level of organisations, the ‘Teal’ level , because I realised that many
2
of the practices they prescribed were already chlorophyll corporate
habits.
chlorophyll as an organisation abandoned lucrative and ‘big
name’ relationships whenever they compromised the self-respect
of our employees. We abandoned designations when we started,
but large formal organisations insisted they know who was who.
So, ten years later, we added designations.
We abandoned management by fear and control, we adopted
management by responsibility. Each member of the community
called chlorophyll decides when they will arrive at the office and
when they will leave, or whether they will arrive at all, or work
from home!

At one point, I even requested the employees to decide their own
salaries—but that was probably too radical!

All we pursued was excellence—we wanted to be the best at what
we did.

Result?

chlorophyll has worked with over 300 of the world’s best brands,
defining, clarifying, helping aligning behaviour with values…

Telling each one of them that the new social media environment
has made all organisations naked.

We have to be totally transparent in what we do.

Contrary to popular belief, the corporate world has understood
the new reality.

Most of the world’s biggest brands now explain their actions.

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